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Students doing research on food retail marketing may need to use several sources included in the Marketing Research Guide. The sources on this page are highlights or great sources we are afraid could be overlooked.
Great source for sales and marketing statistics for broad categories of consumer goods, as well as individual products. Siena's subscription includes "Consumer Market Outlook" and "Digital Market Outlook." Current Reports include "Food Retail in the United States," "Grocery Stores: Target Brand Report 2019," "Target Dossier," and "Supermarkets in the United States."
Search: "grocery stores." Search: supermarkets.
MarketLine is an interactive platform that provides access to a unique mix of company, industry, country and financial data for every major marketplace in the world. You will find in-depth country profiles and analysis, as well as profiles of 185 major international cities.
Company reports are international in scope, as are industry analysis reports. SWOT analysis reports may be found multiple ways. Easiest: Use the search box on the main page. Keyword is the companies name. Change "All research" to "Company Profiles." There is so much more this database can do.