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Marketing 212: Research

Library resources for Professor Atakan's MRKT 212 assignment.

New York Times

APA Citation Format

News Databases (one search for multiple news resources)

RKMA Market Research Handbook Series

Marketing Research

Your Librarian

Jennifer Fairall's picture
Jennifer Fairall
117 Standish Library

Trade Publications

A trade magazine, also called a trade journal, or trade paper, is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press. Trade publications keep industry members abreast of new developments.

Select the source type "Trade Publications" to limit your search in databases like Business Source Premier.