Marketing Research

A great source for articles from scholarly business journals,as well as key business and trade magazines.

Another great source for articles from scholarly business journals, as well as key business and trade magazines.

Searching ProQuest Business includes the following collections: ABI /Inform Complete, Accounting, Tax, and Banking, Asian & European.Business, Business Market Research, Canadian Business & Current Affairs, Career & Technical Education, India Database, and Research Library: Business.

A full-text sub-database of APA PsycINFO. Primarily articles from journals published by the American Psychological Association.

The most comprehensive source for literature on psychology. Terrific for topics such as brand loyalty, consumer behavior, organizational behavior, business ethics, and leadership styles.

Ignore this database's title. This is a terrific source for articles related to all types of business disciplines including accounting, economics, finance, management, and marketing.

O’Reilly for Higher Education connects researchers, students, and faculty to essential business and technology resources in a modern digital learning ecosystem. More than 47,000 books, over 30,000 hours of video, and resources such as case studies,and expert playlists make O’Reilly a must-have resource for libraries striving to prepare today’s learners for the future.