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Marketing Research : Demographic and Consumer Information
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts."
America's Top-Rated Smaller Cities allows readers to see, at a glance, a concise social, business, economic, demographic and environmental profile of 111 top-rated smaller cities.
Business Statistics of the United States 2019 by Susan Ockert (Editor)
Call Number: Ref. HC 101 .A14
Publication Date: 2019-
Business Statistics of the United States is a comprehensive and practical collection of data from as early as 1913 that reflects the nation's economic performance. It provides over 80 years of annual, quarterly, and monthly data in industrial and demographic detail including key indicators such as: gross domestic product, personal income, spending, saving, employment, unemployment, the capital stock, and more. The Library owns volumes from 2012-2019.
Great source for sales and marketing statistics for broad categories of consumer goods, as well as indivdual products. Siena's subscription includes "Consumer Market Outlook" and "Digital Market Outlook."
Consumer Behavior (Books)
The following are just a selection of books about consumer behavior available from the Standish Library. For additional books, check out CYRIL and ConnectNY.