Standish Library: Marketing Research : Demographic and Consumer Information

Databases

Statista
Great source for sales and marketing statistics for broad categories of consumer goods, as well as indivdual products. Siena's subscription includes "Consumer Market Outlook" and "Digital Market Outlook."
Sports Market Analytics (SBRnet)
SMA is a resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear.
Sage Data (formerly Data Planet)
Social Explorer

Pew Research Center
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts."

Capital Region Indicattors
Coverage includes information at the county and town/village level for the following counties: Albany, Columbia, Greene, Rensselaer, Saratoga, Schenectady, Warren, and Washington. A great source.

Consumer Expenditure Survey
Produced by the Bureau of Labor Statistics, "the Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. "
United States Census Bureau