Standish Library: Marketing Research : Company Information

Databases

ABI/Inform Complete
Business, Management and Trade - scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news
Business Insights: Essentials (provided by NOVELny)
Provides company and industrial profiles including SWOT Analysis reports, market share reports, and financial data. Also includes articles from business,trade, and scholarly publications. Excellent source for company histories.
Business Market Research Collection
The strength of this database is the inclusion of Hoover's Company Records (also known as D & B Hoovers). Hoover's includes key information about companies including company description, brief biographies of company executives, financial information, and a list of competitors. Invaluable information, but does not include SWOT analysis.
Business Source Ultimate
Great source for articles from scholarly business journals, as well as key business and trad magazines. A good source for SWOT Analysis reports, but after you search your company by name, limit your results using the "Source Type" menu on the left hand side of the screen. And also change from the default sort from "Relevance" to "Date Newest."
MarketLine
MarketLine is an interactive platform that provides access to a unique mix of company, industry, country and financial data for every major marketplace in the world. You will find in-depth country profiles and analysis, as well as profiles of 185 major international cities.
Company reports are international in scope, as are industry analysis reports. SWOT analysis reports may be found multiple ways. Easiest: Use the search box on the main page. Keyword is the companies name. Change "All research" to "Company Profiles." There is so much more this database can do.
Statista
Recommended source for all types of marketing data. Includes product and consumer information, plus company and industry reports.

Encyclopedia of Global Brands

Encyclopedia of Global Brands by Thomson Gale Staff (Editor); St. James Press Staff (Compiled by); Paula Kepos
Call Number: e-book
ISBN: 9781558622272
Publication Date: 2013
From Timex to Rolex and from Levi's to Liz Clairborne, brand names conjure up definite images in the minds of most Americans. While brand loyalty may be going the way of the Edsel, the importance of product brands can't be easily dismissed. The 3-vol. Encyclopedia of Consumer Brands is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands.

Marketing Strategies

Encyclopedia of Major Marketing Strategies, Volume 4 by Matthew Miskelly
Call Number: ebook
ISBN: 1410389340
Publication Date: 2019
Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands and social movements from 2015-2018. Entries profile major product/service, mobile app, social media, brand development, packaging, and other media strategies. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as "war stories" by professors.?
Encyclopedia of Major Marketing strategies, Vol. 3 by Holly Selden (Editor)
Call Number: ebook
ISBN: 1414499213
Publication Date: 2013
"This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as ""war stories"" by professors. "