Standish Library: Marketing Research : Company Information

Databases

IBISWorld
The cornerstone of IBIS World is still the US Industry Reports based on NAICS codes, but the US Specialized Industry Reports are a great source for some very specialized and new industries. Siena's subscription also includes US iExpert Summaries, US Industry State Reports, and US Business Environmental Profiles. Industry reports for Australia, Canada, China, Mexico, New Zealand, and the United Kingdom are included.
Business Source Ultimate
Great source for articles from scholarly business journals, as well as key business and trade magazines. A good source for SWOT Analysis reports, but after you search your company by name, limit your results using the "Source Type" menu on the left hand side of the screen. And also change from the default sort from "Relevance" to "Date Newest."
Business Insights: Essentials (provided by NOVELny)
Provides company and industrial profiles including SWOT Analysis reports, market share reports, and financial data. Also includes articles from business,trade, and scholarly publications. Excellent source for company histories.
Statista
Recommended source for all types of management and marketing data. Includes product and consumer information, plus company and industry reports.
ABI/Inform Collection

Provides access to business scholarly and trade journals, trade news, dissertations, and more.