Transparency is a major factor!
--checks facts, and if errors are made, corrects them and publicizes the changes
--uses reputable sources (people, documentation) and verifies those sources
--presents headlines which accurately represent the article content; headlines don't play on readers' emotions
--clearly identifies authors of articles with bylines
--produces its own content; doesn't merely aggregate content from other sources
--clearly identifies content types (e.g. report vs. editorial)
--conducts reporting not just editorializing
Content pulled (with some adaptions) from UC Merced Library.