The following are just a selection of books about marketing research available from the Standish Library.
Qualitative Research
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Stickier Marketing
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The following article from the Pew Research Center gives a good overview of different methods of designing questionnaires and writing survey questions.
The following are just a selection of books about surveys & questionnaires available from the Standish Library.
Handbook of Survey Methodology for the Social Sciences
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The SAGE Handbook of Survey Methodology
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Interlibrary Loan - Tipasa is the electronic system you use to request an item through Interlibrary Loan.
