Marketing Research : Advertising

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

"A Global History of Advertising"

"Images of Women and Minorities in Advertising"

Also available as an ebook.

"A Cultural History of American Advertising"

"Ads, TV, and American Culture"