Sports Marketing

Ambush Marketing in Sports by Gerd Nufer

American Sports in an Age of Consumption by Cory Hillman

Market Research Methods in the Sports Industry by Neven Serić; Jasenko Ljubica

Routledge Handbook of Sports Marketing by Simon Chadwick (Editor); Nicolas Chanavat (Editor); Michel Desbordes (Editor)

Sponsorship in Marketing by T. Bettina Cornwell

Encyclopedia of Sports Management and Marketing by Linda E. E. Swayne; Mark A. Dodds (Editor)

Sports Sponsorship by John A. Fortunato

Brand Fans: lessons from the world's greatest sporting brands by Aaron C. T. Smith; Constantino Stavros; Kate Westberg

Evolution of the Modern Sports Fan by Andrew C. Billings (Editor, Contribution by)

The I in Team by Erin C Tarver

The Secret Lives of Sports Fans by Eric Simons

Sports Fans 2.0 by David M. Sutera

Sports Fans, Identity, and Socialization by Roger C. Aden (Contribution by); Adam C. Earnheardt (Editor); Paul M. Haridakis (Editor); Barbara S. Hugenberg (Editor); David E. Beard (Contribution by); Kelly Berg (Contribution by); Andrew C. Billings (Contribution by); Ricard W. Jensen (Contribution by)

Sport Fans: The Psychology and Social Impact of Fandom by Daniel L. Wann; Jeffrey D. James