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Sports Marketing: Databases & Articles

Sports Marketing Quarterly

International Journal of Sports Marketing & Promotion

Industry & Company Info. & Online Reference Sources

Using Industry Classification Systems

Many research databases allow you  to search by industry code, therefore It will be useful to know if the product or innovation you are researching is classified by an industrial classification system. These systems organize products by code and will help you to find industry surveys, top competitors, recent news and more. Here are just a few examples.

Sporting and Athletic Goods Manufacturing
NAICS 339920

Sports and Recreational Goods and Supplies Merchant Wholesalers
NAICS 423910

Sporting Goods Stores
NAICS 451110

Find your industry code:

North American Industry Classification System (NAICS)

Standard Industrial Classification (SIC)

Local Capital District Sources

Scholarly Articles

Advertising Age