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The Roper Center for Public Opinion Research, located at Cornell University, is one of the world’s leading archives of social science data, specializing in data from public opinion surveys. Includes a lot of useful sports consumer information.
Many research databases allow you to search by industry code, therefore It will be useful to know if the product or innovation you are researching is classified by an industrial classification system. These systems organize products by code and will help you to find industry surveys, top competitors, recent news and more. Here are just a few examples.
Sporting and Athletic Goods Manufacturing
Sports and Recreational Goods and Supplies Merchant Wholesalers