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Sports Marketing Guide

This guide was created as a research starting point for students taking MRKT-328, Sports Marketing.

MRKT—328. Sports Marketing 3 credits This course will examine the complex and diverse nature of sports marketing from a strategic marketing perspective. Specific emphasis will be placed on the contingency framework for strategic sports marketing, with attention to market selection, marketing mix decisions, and the implementation and control of the strategic sports marketing process. Additionally the course will examine marketing through sports; using sports as a platform for developing strategies and tactics to sell nonsports products. Prerequisite: MRKT—212. (ATTR: BUS MRKT)

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