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Sports Marketing

Books on Sports Marketing

Ambush Marketing in Sports by Gerd Nufer
Call Number: ebook
ISBN: 9780415626781
Publication Date: 2013
American Sports in an Age of Consumption by Cory Hillman
Call Number: ebook
ISBN: 9780786498888
Publication Date: 2016
Market Research Methods in the Sports Industry by Neven Serić; Jasenko Ljubica
Call Number: e-book
ISBN: 9781787541931
Publication Date: 2018
Routledge Handbook of Sports Marketing by Simon Chadwick (Editor); Nicolas Chanavat (Editor); Michel Desbordes (Editor)
Call Number: ebook
ISBN: 9781317584926
Publication Date: 2016
Sponsorship in Marketing by T. Bettina Cornwell
Call Number: ebook
ISBN: 9780429325106
Publication Date: 2020
Sports Sponsorship by John A. Fortunato
Call Number: GV7 16 .F675 2013
ISBN: 9780786474318
Publication Date: 2013

Check This Out!

Sports Marketing 2020-2021 by Richard K. Miller,ed.
Call Number: ebook
ISBN: 9781577832881
Publication Date: 2020

Featured Resource

Encyclopedia of Sports Management and Marketing by Linda E. E. Swayne; Mark A. Dodds (Editor)
Call Number: e-book
ISBN: 9781452266480
Publication Date: 2011

Fans and Spectators

Brand Fans: lessons from the world's greatest sporting brands by Aaron C. T. Smith; Constantino Stavros; Kate Westberg
Call Number: HF 5415.1255 .S59 2017
ISBN: 9783319488530
Publication Date: 2017
Evolution of the Modern Sports Fan by Andrew C. Billings (Editor, Contribution by)
Call Number: GV 715 .E86 2017
ISBN: 9781498546270
Publication Date: 2017
The I in Team by Erin C Tarver
Call Number: GV 715 .T379 2017
ISBN: 9780226469935
Publication Date: 2017
The Secret Lives of Sports Fans by Eric Simons
Call Number: GV715 .S56 2013
ISBN: 9781590208649
Publication Date: 2013
Sports Fans 2.0 by David M. Sutera
Call Number: GV 715 .S97 2013
ISBN: 9780810890763
Publication Date: 2013
Sports Fans, Identity, and Socialization by Roger C. Aden (Contribution by); Adam C. Earnheardt (Editor); Paul M. Haridakis (Editor); Barbara S. Hugenberg (Editor); David E. Beard (Contribution by); Kelly Berg (Contribution by); Andrew C. Billings (Contribution by); Ricard W. Jensen (Contribution by)
Call Number: GV 715 .S68 2013
ISBN: 9780739146217
Publication Date: 2013
Sport Fans: The Psychology and Social Impact of Fandom by Daniel L. Wann; Jeffrey D. James
Call Number: GV 715 .W36 2019
ISBN: 9781138683150
Publication Date: 2018

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