Successful international marketing combines knowledge of a cultural environment with in-depth understanding of product and industry. What age demographic would your product best serve? What international regulations affect production and distribution? Who are key competitors and what are the economic conditions? All othese are essential marketing questions, but international marketing opens a new layer of analysis and research.
This guide is here to help. Here you can access key statistics on different countries and their populations. You can research companies and industries and find reports on their international performance. And of course, you can find reliable articles and scholarly research on all these questions. Scroll down, use the tabs on the left, and reach out to me or another librarian with any questions.
Publication Manual of the American Psychological Association
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