Consumer Behavior

This guide was created as a resource for students taking MRKT-324, Consumer Behavior.  Use the tabs to the left to find your way around.

From the Siena College Catalog

MRKT-324,Consumer Behavior: An advanced marketing course designed to provide students with in-depth knowledge of the fundamentals of consumer behavior, with emphasis on the consumer in the marketplace, consumers as individuals, consumers as decision makers, and consumers as influenced by culture and subculture. A critical examination of consumer behavior theories and research will be undertaken. Further emphasis will be placed on understanding the application of consumer behavior concepts in a competitive, dynamic, and global business environment. (ATTR: BUS, MRKT)

This guide includes librarian recommended sources. 

For more help:

• Stop by the reference desk on the main floor of the library
• Use the online reference form to ask a question.
• Make an appointment to meet with a librarian.