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Consumer Behavior: Demographic and Consumer Information
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts."
Library also owns 1999 edition in oversize collection.
The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.The book includes a number of measures that have been used in several studies. Library also owns 1999 edition in oversize collection.
Great source for sales and marketing statistics for broad categories of consumer goods, as well as indivdual products. Siena's subscription includes "Consumer Market Outlook" and "Digital Market Outlook."
Consumer Behavior (Books)
The following are just a selection of books about consumer behavior available from the Standish Library. For additional books, check out CYRIL and ConnectNY.