Consumer Behavior

America's Top-Rated Cities provides current, comprehensive statistical information and other essential data in one easy-to-use source on the top 100 cities that have been cited as the best for business and living in the United States.

When you want only one source of information about your city or county, turn to County and City Extra. Library has volumes for 2012-2019, plus special historical edition for 1790-2010.

Library also owns 1999 edition in oversize collection.

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.The book includes a number of measures that have been used in several studies. Library also owns 1999 edition in oversize collection.

Also available as an ebook.