The following are just a selection of books about marketing research available from the Standish Library.
Ethnography for Marketers by 
Handbook of Marketing Scales by 
More Guerrilla Marketing Research by 
Qualitative Research by 
Stickier Marketing by The following article from the Pew Research Center gives a good overview of different methods of designing questionnaires and writing survey questions.
The following are just a selection of books about surveys & questionnaires available from the Standish Library.
Constructing Effective Questionnaires by 
Handbook of Survey Methodology for the Social Sciences by 
Method and Meaning in Polls and Surveys by 
The SAGE Handbook of Survey Methodology by Interlibrary Loan - Tipasa is the electronic system you use to request an item through Interlibrary Loan.
