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Consumer Behavior: Find Books/Surveys & Questionnaires

Marketing Research

The following are just a selection of books about marketing research available from the Standish Library.

Questionnaire Design

The following article from the Pew Research Center gives a good overview of different methods of designing questionnaires and writing survey questions.

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Surveys & Questionnaires

The following are just a selection of books about surveys & questionnaires available from the Standish Library.