Standish Library: Consumer Behavior: Find Books/Surveys & Questionnaires

Marketing Research

The following are just a selection of books about marketing research available from the Standish Library.

Buyographics by Matt Carmichael
Call Number: HF 5415.32 .C37 2013

ISBN: 9781137278630

Publication Date: 2013
Ethnography for Marketers by Hy Mariampolski
Call Number: HF 5415.2 .M3164 2006

ISBN: 0761969470

Publication Date: 2006
The Facebook Era by Clara Shih
Call Number: HD 30.37 .S49 2011

ISBN: 9780137085125

Publication Date: 2011
Handbook of Marketing Scales by Kelly L. Haws (Editor); William O. Bearden (Editor); Richard G. Netemeyer (Editor)
Call Number: HF 5415.3 .B323 2011 (Reserve)

ISBN: 9781412980180

Publication Date: 2011
More Guerrilla Marketing Research by Robert J. Kaden; Gerald Linda; Jay Conrad Levinson
Call Number: HF 5415.2 .K245 2009

ISBN: 9780749455477

Publication Date: 2009
Not Just Numbers by Lawrence D. Gibson
Call Number: e-book

ISBN: 9781938548628

Publication Date: 2016
Qualitative Research by Sheila Keegan
Call Number: HF 5415.2 .K36 2009

ISBN: 9780749454647

Publication Date: 2009

Also available as an ebook.
Stickier Marketing by Grant Leboff
Call Number: ebook

ISBN: 9780749471088

Publication Date: 2014

Also available in print: HF 5415 .L362 2014

Ebook and video resources

O'Reilly for Higher Education
O’Reilly for Higher Education connects researchers, students, and faculty to essential business and technology resources in a modern digital learning ecosystem. More than 47,000 books, over 30,000 hours of video, and resources such as case studies,and expert playlists make O’Reilly a must-have resource for libraries striving to prepare today’s learners for the future.

Questionnaire Design

The following article from the Pew Research Center gives a good overview of different methods of designing questionnaires and writing survey questions.